What is Search Engine Optimisation?

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website.

How does SEO work?

Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Algorithms of these search engines analyse pages they index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query.

For SEO performance, content quality and keyword research are key factors of content optimisation, and crawlability and mobile-friendliness are important site architecture factors. The search algorithms are designed to take into consideration content relevancy, authoritative pages and provide users with the best search user experience (UX). Optimising your website and content with these factors in mind can help your pages rank higher and better in search results.

It should be noted that you can’t pay for search engines to get better organic search results, unlike paid search ads.

SEO is a fundamental part of content and digital marketing because online users conduct trillions of searches every year, often with commercial intent to find information about products and services. About 90% of product or service purchased begins with an online search from users making SEO the primary source of digital traffic for brands and complements other marketing channels as well. Therefore, greater visibility and ranking higher in search results than your competition does have a positive impact on your level of enquires as a business and also Return on Investment (ROI).

Below are some quick benefits of why you should take SEO very important as brand

  1. Organic Search Is Most Often the Primary Source of Website Traffic
  2. SEO Builds Trust and Credibility
  3. Good SEO Also Means a Better User Experience online and on your website
  4. Local SEO Means Increased Engagement, Traffic and Conversions
  5. SEO Impacts the Buying Cycle
  6. Understanding SEO Helps You Understand the Environment of the Web
  7. SEO Is Relatively Cheap and It’s a Long-Term Strategy.

Many brands and businesses need SEO as a major part of their digital marketing strategy as this concept improves a website’s overall searchability and visibility on search engines but the trick is If You’re Not on Page 1, You’re Not Winning the Click game though….

My next blog post on SEO would be Off-Page SEO and On-Page SEO – so stay tuned.

As always, get at me in the comments with suggestions, success stories, and anything else about how you’re getting even more out of these blogs.  Follow @gmfrem on twitter, gmfrem on Word Press. Thank you!