Why Search Engine Optimisation is important for marketing?

What is Search Engine Optimisation?

SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

Search engine optimization (SEO) is the art and science of getting pages to rank higher in search engines such as Google. Because search is one of the main ways in which people discover content online, ranking higher in search engines can lead to an increase in traffic to a website.

How does SEO work?

Search engines such as Google and Bing use bots to crawl pages on the web, going from site to site, collecting information about those pages and putting them in an index. Algorithms of these search engines analyse pages they index, taking into account hundreds of ranking factors or signals, to determine the order pages should appear in the search results for a given query.

For…