Google announced that the Discover performance report within Google Search Console will now include all data, including Chrome data as well. With Google Discover, users are able to access stories in multiple ways. This is through Google Search App or on Google.com’s home page. But also, Discover can be seen when you open a new tab in Chrome on Android or iOS. Example of Google Discover as below.
What is Google Discover and where is it found?
Google Discover is the content feed that appears on Google’s mobile home page on the web and its apps. Discover feed are personalized based on users’ search history, interests, as well as topics and places they follow.
What is Google Search Console?
Google Search Console is a collection of tools and resources to help website owners, webmasters, web marketers and SEO professionals monitor website performance in the Google search index.
Features include information about search appearance, search traffic, technical status updates, crawl data and additional educational resources.
How do I use Google Discover?
When you search for an interest, you can follow it to get updates in Discover.
- On your Android phone or tablet, open your Google app. or in your browser go to google.com.
- Search for an interest, like a TV show or a sports team.
- If you see a card with “Follow,” tap Follow.
What is the Discover Report?
The Performance report for Discover shows important metrics about how your site performs on Discover. This report is visible only if your property has reached a minimum threshold of impressions in Discover. The Discover report in Google Search Console does answer the following questions:
- How often is my site shown in users’ Discover? How large is my traffic?
- Which pieces of content perform well in Discover?
- How does my content perform differently in Discover compared to traditional search results?
What’s new regarding this Update?
According to google, they are now providing a single place in Search Console to see all your site’s Discover impressions and click stats, including from Chrome. The new Discover data that Google is showing you in this Discover report is from Chrome – Google’s web browser.
What about the New Referrer?
Google said that “starting with a small percentage of traffic today and rolling out gradually, Discover traffic from Chrome will be using a new origin referrer (https://www.google.com/) so it is consistent with what’s used for Discover on the Google app. This will replace the previous http://www.googleapis.com/auth/chrome-content-suggestions referrer.”
Hitherto, this Discover report showed users a lot of data around your Google Discover traffic, but it was missing data from Chrome browsers. Google said on Twitter that now this report includes “all your Discover traffic.” So, be on the lookout for this new data and the new origin referrer references above.