It is estimated that about 75% of Internet users make judgments about a company’s credibility based on its website design. When customers can’t find your website through search engines, your content will go to waste – no matter how great or outstanding it is.
Having a good Content Management System helps manage four vital steps for search engine optimization (SEO):
- Uniform Resource Locator (URL) redirects: If you are re-launching a website, some of your web pages might have new URL’s. Employing 301 redirects can lead your website visitors and search engines to the new URL and preserve search engine rankings for those pages – following this step would still keep your ranking rather than drop out completely.
- Custom URL and page metadata: Having a CMS allows customisation of page titles, URL’s description metadata to include important keywords related to your business. By tailoring this data for the site, you can make a significant impact on search engine rankings.
- Extensible Markup Language (XML) Sitemap: When a website goes live, you can use a CMS to create an XML sitemap of your entire website. Having a sitemap is an essential requirement that helps search engines understands your site’s structure and content.
- Site Page-Load Performance: According to KISSmetrics, around 40% of website visitors leave a website that takes more than 3 secs to load. A CMS can cache static components of web pages so they will load quickly and prevent search engine penalties for slow website performance.
In conclusion, websites have become a primary space where people interact with a company or brand and therefore the success or failure of your digital marketing strategy does depend hugely on how well your websites performs in search engines.