Goodbye Universal Analytics, hello Google Analytics 4 (GA)

Google has announced their plan to sunset Universal Analytics next year. If you’re using the previous version of Google Analytics, you have until the end of June 2023 to transition to Google Analytics 4 (GA4). If you have not migrated to GA4, it is time to start planning and learning about the new version of Google Analytics.

Below are some important questions you may be thinking:

What will the situation be after 2023?

Your Universal Analytics properties will stop processing data into reports. From 1 July 2023, you will see zeros in your reports (only historical data will be available). From 1 July 2023, you will see zeros in your reports (only historical data will be available).

What will happen to data in Universal Analytics?

Google has said you will be able to access your historical data for at least six months after Universal Analytics stops processing data. This means you have until the end of December 2023 to download any historical data and insights. After this time, you won’t be able to access any of your reports in Universal Analytics.

How can I upgrade from Universal Analytics to Google Analytics 4 GA4?

You can’t just upgrade your Universal Analytics property to a GA4. Instead, you need to set up a new GA4 property in parallel to your existing Universal Analytics property.

How do I set up and configure GA4?

If you’re using Universal Analytics, I recommend listing out any customizations you’ve made (think event tracking, filters, ecommerce tracking, etc). Then you can use this list to ensure you replicate those customizations in GA4.

How do I set up and configure GA4?

If you’re using Universal Analytics, I recommend listing out any customizations you’ve made (think event tracking, filters, ecommerce tracking, etc.). Then you can use this list to ensure you replicate those customizations in GA4.

For more information about making the switch to Google Analytics 4 click here.